Introducing Primorum®, the new precious metals standard. Aligning the industry with client expectations of tomorrow

The global precious metals industry is undergoing a profound transformation. Transparency, provenance and verifiable integrity are no longer optional differentiators - they are rapidly becoming standard requirements.

In collaboration with Argor Heraeus, aXedras and Loomis International, BFI has responded to these developments by creating Primorum®, a new quality standard designed to strengthen confidence through verifiable proof.

This breakfast briefing offers a closed-door opportunity for professional and sophisticated investors to exchange views on how these developments are reshaping secure precious metals ownership.

Breakfast Briefing at a glance

27th of May
08:30 - 10:30 | Arrivals and coffee from 08:00
Park Hyatt Zurich, Beethovenstrasse 21, 8002 Zurich

Agenda

Arrival begins at 08:00 and is followed by a series of concise presentations designed to efficiently equip you with the insights you need.

08:30 - Welcome & opening perspectives with Frank R. Suess

An introduction to the strategic background and vision behind BFI Capital Group, including the industry context that led to the development of new integrity standards and the strategic alliances supporting Primorum®.

09:00 - Building the integrity structure with Urs Röösli

A perspective on how technology‑enabled standards and procedures are reshaping transparency, provenance and integrity in precious metals, and why distributed ledger technology (DLT) is becoming a structural requirement rather than an innovation.

09:10 - The Primorum® standard: from trust to objective proof with Dirk Steinhoff

An overview of current market challenges, evolving investor expectations and the rationale behind Primorum® as a new quality standard. The session will outline how verifiable proof of authenticity, integrity and ownership can be delivered in practice and why early adopters may benefit structurally.

09:30 - Panel followed by plenary discussion: implications for investors and institutions

A moderated discussion addressing:

  • How rising integrity and transparency expectations affect professional and private investors
  • Strategic implications for institutions, intermediaries and service providers
  • Practical considerations across operations, risk management, compliance and reporting
  • Where first‑mover advantages may emerge as standards evolve

With special guest Martin Keller.

After the Q&A and closing remarks, you will have the opportunity to meet our speakers and network informally.

Hosts & speakers

Frank R. Suess
Funder & Chairman, BFI Capital Group
Frank Suess is the founder of BFI Capital Group and has advised international investors for over three decades. He is the initiator of Primorum® and co‑founder of aXedras, focusing on strengthening integrity and resilience in precious metals ownership.
Dirk Steinhoff
CEO, BFI Bullion & former CIO of BFI Capital Group
Dirk Steinhoff has been a key pillar of BFI since 2007. After acting as Group CIO until 2025, he now leads BFI Bullion as CEO. He is responsible for the next phase of strategic growth at BFI Bullion and the implementation and market positioning of the Primorum® standard.

Linkedin
Urs Röösli
CEO, aXedras & former CEO, Loomis International
Urs Röösli, CEO of aXedras, provides a first-hand technology and industry perspective on transparency and provenance standards. As former CEO of Loomis International, he brings extensive experience in global vaulting, logistics processes and integrity frameworks.

Linkedin
Martin Keller
Board Member, BFI Bullion & former CEO, Falcon Private Bank
Martin Keller is a seasoned banking and wealth management expert. He contributes a senior institutional perspective, drawing on decades of leadership experience in private banking, asset management and governance.

Linkedin

RSVP