BFI Capital
•
March 4, 2026
The BNPL Boom: Convenience Today, Consequences Tomorrow
Over the past decade, Buy Now Pay Later (BNPL) companies have slowly but surely moved from a small niche into the mainstream. The formula behind their success is relatively straightforward: offer short-term installment credit with zero interest (if payments are made on time), charge sellers for the service instead of the buyers and integrate the option directly into online and retail checkout flows, making it a seamless and hassle-free experience. Initially, merchants were happy with increased conversion rates and higher value orders and consumers were happy they didn’t have to postpone their purchases or overthink their impulse buys. A decade later, however, BNPL has morphed into something a lot more complicated and increasingly concerning.